Mission & Core Values


1. Advancing development of robotics technology 

2. Be the force of good against evil

Core Values


Integrity is our most important and most basic core value. We tell the truth. We believe that the record of our accomplishments is the best proof of our merit. Once me make a commitment, we devote ourselves completely to complete that commitment.


GAR is committed to the welfare of customers, suppliers, employees, shareholders and society. These stakeholders contribute to our success and GAR's dedicated to serving their best interest.

Trust for All

At GAR the customer comes first, the employees second and the shareholders third. We value the customers ability to compete and achieve success for the long term as we value our own. We strive to empower the employee and value their contributions. Deserved web of trust is formed and creates value to everyone working together as a system.

Business Philosophy


We tell the truth.

We believe that the record of our achievements is the best proof of our merit. Hence, we do not brag or boast.

We do not make commitments lightly. Therefore, once we make a commitment, we devote ourselves completely to meeting that commitment.

With competitors, we compete to our fullest within the limits of the law, but we do not slander them in order to gain benefit for ourselves. We also respect intellectual property rights of others.

With vendors, we maintain an objective, consistent, and impartial attitude.

We do not tolerate any form of corrupt behavior or politicking. At GAR, company politics are forbidden. When selecting new employees, we place emphasis on the candidates' qualifications and character.

Focus on our Core Business: Arduino Starter Kits

We must focus on our business at all times, which is dedicated providing the best starter kits for Arduino, and not distract ourselves with other pursuits.


Our target is and always has been the global market. We do not limit ourselves to the US or any other specific geographical region. We recognize that the robotics business has no national boundaries, and that to be competitive anywhere we must be competitive worldwide.

Long-term Vision and Strategies

An enterprise whose success endures is much like a successful marathon runner, whose skills and objectives are quite different from a short-distance sprinter. We truly believe that a person or company that does not plan carefully for the future will soon have problems in the present. We are confident that if we do a good job of long term, planning and execution, we will greatly reduce the need for crisis management.

Treating Customers as Partners

Since the company was founded, we have treated our customers as partners and have never competed against them. This policy is the key to our current success and will be crucial to our continued growth. At GAR, customers come first. Their success is our success, and we value their ability to compete as we value our own.

Building Quality into all Aspects of our Business

Every GAR employee is responsible for providing the highest quality service. To achieve this, each person continuously evaluates and improves the quality of his or her own work. Our greatest goal is to achieve and maintain complete customer satisfaction.

Fostering a Dynamic and Fun Work Environment

For most people who work at GAR, participating in a challenging and enjoyable work environment full of opportunities to learn new skills is even more important than monetary rewards. To retain talented people who share our goals and interests, we work hard to foster a dynamic and enjoyable work environment.

Keeping Communication Channels Open

GAR has implemented an open-style management system designed to keep all lines of communication open. Employees openly cooperate with one another, while treating each other with honesty and sincerity. Everyone welcomes constructive criticism and is willing to seek improvement. This management style allows all opinions to be expressed before a final decision is made. Once a decision is made, everyone works together to achieve the set goal.

Caring for Employees and Shareholders, and Being a Good Corporate Citizen

Employees and shareholders are both important constituents of our company. Our goal is to provide salary and benefits packages for employees that are above the industry average. GAR also aims to earn a return on investment for shareholders above the industry average. We clearly understand that the success of our company depends greatly on the well-being of society and the environment where the company is established. Therefore, it is essential that we give back to society, consistently within our means, and serve as a model corporate citizen. We have donated our products to many deserving individuals, families and organizations in to help foster innovation and give back to society.